Entities
The entities in ForzaUKB are the people, seats, and systems that appear throughout the workflow. Every wikilink — [[Nick]], [[HaulPay]], [[MVMNT]] — resolves to a page here. Use the backlinks panel on any entity page to see every step in the UKB that involves that person or system.
People
The named individuals at Forza and their roles in the workflow.
Full contact details: Team Directory
Seats
Functional roles in the Forza org structure. Seats define accountability in the workflow independent of who holds them.
Seat Description Founder-CEO Final authority on policy, capital, and strategic decisions President Operational architecture and cross-functional integration CFO Financial oversight, reserve management, compliance VP-of-Sales Shipper acquisition and revenue growth Carrier-Relationships-Lead Carrier network development, load execution, carrier relations, document closing (hiring)
Systems
The tech stack that powers Forza’s operations. Systems are referenced throughout all 7 phases.
Core Operations
System Role MVMNT TMS — system of record for loads, Shippers, carriers, invoicing, documents, and tracking. Forza’s permanent TMS as of 2026-04-28 HaulPay Factoring partner — invoice advance, Shipper credit decisions, carrier payments for factored loads QuickBooks-Online Accounting system — AR, AP, GL, invoice management, and financial reporting Pipedrive CRM — Shipper pipeline, deal stages, and sales tracking Speed2Quote Email quoting + rate collection + RFP digitalization — sits upstream of MVMNT load creation
Carrier Vetting & Compliance
System Role Highway Carrier onboarding, COI management, FMCSA compliance, fraud screening Trucker-Tools Load tracking, carrier visibility, ETA management
Load Board & Capacity
System Role DAT Load board — carrier capacity sourcing, RateView analytics, iQ forecasts Parade Capacity management, CoDriver AI, Cascade/AutoAssign — via MVMNT integration
Banking & Finance
System Role Fifth-Third-Bank Forza’s primary bank — ACH receipt for all Shipper and HaulPay remittances
Document & Communication
System Role Microsoft-365 Email, document storage, productivity suite — Outlook, SharePoint, OneDrive
Industry Reference
Automation Architecture
System Role Hermes Private architect layer — designs rules and workflows. Going live 2026-04-28. Never executes. n8n Execution layer — the only system permitted to write to production. Going live 2026-04-28.
See Automation Architecture for how these layers fit together.
Archived
System Role MVMNT Primary TMS. EZ-Loader migration cancelled 2026-04-28. See DECISIONS.md .*
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